Create Custom Lapel Pins for Your Business: A Comprehensive Guide

In the world of promotional products, custom lapel pins have become increasingly popular for businesses and organizations alike. These small yet versatile items hold an incredible power to create a lasting impression on customers, while also enhancing branding efforts. If you are considering investing in these unique accessories, ThePinZone is here to help you with its top-notch services.

In this comprehensive guide, we will walk you through the entire process of creating custom lapel pins, starting with design, moving on to material selection, and concluding with order placement.

The first thing you need to know about lapel pins is that they come in a variety of styles, each with its distinct look and feel. From hard enamel pins to soft enamel, photo-etched, or even die-struck, the choices are plenty, allowing your creativity to flourish. When selecting the style that aligns with your brand identity, it’s essential to understand the differences between these various types, as each has its pros and cons.

Once you have settled on a specific pin style, it’s time to think about the design. Settling on a design idea that represents your business or event can be daunting. That’s where ThePinZone can help. Our team of professional designers is here to assist you in turning your idea into a reality.

Simply provide us with any logos, images, or concepts you’d like to include, and our designers will bring your vision to life. Keep in mind that utilizing the right colors, images, and typography will significantly impact the overall appeal of your custom lapel pin.

Next up in our guide is material selection. The materials you choose for your lapel pins will have a direct effect on their longevity, appearance, and overall quality. At ThePinZone, we only use high-quality materials like brass, copper, and stainless steel to ensure durability and a premium look for your pins. When choosing a material, consider factors like outdoor exposure, usage, and budget constraints.

Lastly, after finalizing the design and material, it’s time to place an order at ThePinZone. Our user-friendly ordering process involves submitting a free artwork and quote request. Upon receiving the request, our team will provide you with a digital sample of your custom lapel pin, allowing you to review and make any necessary adjustments.

Once approved, you’ll simply need to provide us with your shipping information, and your pins will be on their way to you, complete with free shipping!

In the following sections, we will dive into more details about each of the steps we’ve outlined above. By the end of this guide, you’ll be equipped with all the knowledge and tools necessary to create the perfect custom lapel pins for your business or event. So, let’s get started!

Choosing the Right Lapel Pin Style for Your Brand

Before diving into the design process, it’s essential to understand the various pin styles available and how they can impact the overall look and feel of your custom lapel pins. Here are some popular choices to consider:

  • Hard Enamel Pins: Known for their smooth, polished finish, hard enamel pins offer a high level of sophistication and durability. These pins are created by filling recessed areas with colored enamel, and then polishing the surface smooth to create an even finish. They’re perfect for companies looking for a high-quality, refined appearance.
  • Soft Enamel Pins: Soft enamel pins have a textured finish, with raised metal lines separating the colored areas. They provide a more “hand-crafted” look, and their vibrant colors make them a great option for eye-catching designs. While not as durable as hard enamel pins, they tend to be more budget-friendly and work well for those seeking a unique, artistic style.
  • Photo-Etched Pins: Photo-etched pins use a special process to transfer your design onto metal, which is then filled with enamel and coated with a protective epoxy. These pins are lighter and more flexible, making them suitable for conveying intricate details or subtle color gradients. Though not as durable as hard or soft enamel pins, they offer a distinctive, high-resolution look that works well for photographic or highly detailed designs.
  • Die-Struck Pins: Die-struck pins use a metal stamp to create raised and recessed areas in your design. They’re often available in a range of metal finishes, such as gold, silver, or bronze. Die-struck pins are ideal for those seeking a classic, elegant appearance for their brand or event.

Mastering the Design Process for Custom Lapel Pins

Once you’ve determined the right pin style, it’s time to start brainstorming design ideas. Keep the following tips in mind to create an impactful and memorable design:

  • Simplicity is Key: The small size of lapel pins means that intricate, over-complicated designs may not read well. Stick to simple, easily recognizable imagery that represents your brand or event effectively.
  • Color Selection: Colors play a crucial role in your custom lapel pin design. Make sure the colors you choose reflect your brand identity and grab attention without being overwhelming. Consider using Pantone color matching to ensure consistency across your designs.
  • Typography Matters: If your design includes text, ensure that the font is legible and complements the overall aesthetics. Avoid using multiple font styles, and remember that less is more when it comes to text on a lapel pin.
  • Utilize Space Wisely: Negative space can be your best friend when designing custom lapel pins. Utilize this space to create contrast, highlight specific elements, and give your design some visual breathing room.

Selecting High-Quality Materials for Your Custom Lapel Pins

Investing in high-quality materials is essential for longevity, appearance, and overall quality of your custom lapel pins. Here are some popular options to consider:

  • Brass: Brass is a popular choice for custom lapel pins and is often used for a variety of pin styles. It offers an attractive gold tone and can be easily plated with gold, silver, or nickel for a higher-end look.
  • Copper: Copper is another metal regularly used in lapel pin production, offering durability and a luxurious appearance. Copper can be plated or left with its natural patina, which can create an antique or vintage look.
  • Stainless Steel: While slightly more expensive than brass or copper, stainless steel creates a clean, modern appearance and is exceptionally durable.
  • Zinc Alloy: This inexpensive option is suitable for high-volume orders, yet may not have the same level of quality as brass, copper, or stainless steel.

Placing Your Order with ThePinZone

Once your design is finalized and approved, it’s time to place your order with ThePinZone. Our user-friendly order process involves submitting a free artwork and quote request form, which includes:

  • Design Specifications: Provide all design-related information, including style, colors, size, and any additional features.
  • Quantity and Date Required: Include how many pins you need and the date by which you need them.
  • Shipping Information: Provide your shipping address and any special shipping requests.

Once your request is submitted, our team will provide you with a digital sample, allowing you to review and make any necessary adjustments. After approval, you can sit back and relax while we take care of the rest, including free shipping!


Creating custom lapel pins for your business or event doesn’t have to be a daunting task. With ThePinZone’s seamless process, expert designers, and commitment to quality, bringing your vision to life has never been easier. By understanding the different styles, mastering the design process, selecting high-quality materials, and placing your order with ThePinZone, you’re well on your way to creating the perfect custom lapel pins that leave a lasting impression on your audience. So, get started today and unlock the limitless potential of these versatile promotional products for your brand!

Create custom lapel pins with The PinGurus! Submit your free artwork and quote request today to receive free shipping, digital samples, and more. With our expert team of designers and state-of-the-art manufacturing process, you can trust that your custom lapel pins will be of the highest quality and meet all of your specifications. Whether you need pins for your business, organization, or special event, we have the expertise and experience to deliver the perfect solution. Contact us now to get started on creating your custom lapel pins with The PinGurus – your trusted partner in custom pin design and production.