8 Reasons Why Enamel Pins Are a Great Business Investment

In today’s competitive business landscape, finding new and creative ways to promote your brand and stand out from the crowd is becoming increasingly important. One way to do this is through the use of enamel pins. Enamel pins are small, colorful, and customizable, making them a versatile and attractive promotional item for any business. 

In this article, we will discuss the various reasons why enamel pins can be a great investment for your business, including their cost-effectiveness, marketing potential, and ability to promote brand awareness and employee morale.

1. Attractive and Eye-Catching

Enamel pins are not just your average promotional item. They are small and colorful, making them an attractive and eye-catching addition to any outfit or accessory. People love to collect pins, and they can become a conversation starter, promoting your business without you even having to say a word.

2. Cost-Effective

Enamel pins can be a cost-effective way to promote your business. Compared to other promotional items, such as t-shirts or hats, enamel pins are relatively inexpensive to produce. They can also be sold at a higher price point than their production cost, making them a great way to generate revenue for your business.

3. Customizable

Enamel pins can be customized to suit your business needs. You can create pins in any shape, size, or color and include your company logo or slogan. This allows you to create a unique and personalized item that represents your brand and values.

4. Marketing Tool

Enamel pins can be a great marketing tool for your business. They can be used as a giveaway items at trade shows or events, encouraging people to visit your booth and learn more about your business. They can also be sold in your online store, creating an additional revenue stream for your business.

5. Brand Awareness

Enamel pins can promote brand awareness for your business. People who wear your pins are essentially walking billboards, promoting your brand to everyone they encounter. This can increase your business’s visibility and attract new customers.

6. Employee Morale

Enamel pins can also be used to boost employee morale. By creating custom pins for your employees, you are showing them that you value their work and contributions to the company. This can increase employee loyalty and job satisfaction.

7. Collectible

As mentioned earlier, people love to collect pins. Enamel pins can become a collectible item for your business, with people actively seeking them out to complete their collection. This can create a sense of community among your customers and increase their engagement with your brand.

8. Versatile

Enamel pins are a versatile promotional item. They can be attached to clothing, bags, hats or even used as a decorative item on a pinboard or corkboard. This versatility allows people to use and display your pins in a variety of ways, increasing their exposure to your brand.


Enamel pins offer a small but powerful way to promote your business, brand, or cause. With their attractive and eye-catching designs, customizability, and versatility, enamel pins can be a cost-effective marketing tool that can increase brand awareness and boost employee morale. 

They also serve as collectible items that can create a sense of community among customers. As a result, enamel pins are becoming increasingly popular in the business world and are a trend that businesses should consider when promoting themselves. 

So, if you want to make a big impact with a small item, invest in enamel pins and see the difference they can make for your business.

Enamel pins are a versatile and affordable way to promote your business or organization. Whether you’re looking to recognize employees, promote your brand, or raise money for a cause, The PinGurus is the perfect choice for your next custom lapel pin project. Contact us today for a free quote!