Types of Custom Lapel Pins (And How to Use Them)

Custom lapel pins have become increasingly popular over the years as a way to showcase personal style, promote a cause, or represent an organization. With the ability to design and create unique pins, there are a plethora of options available to choose from. From simple designs to intricate details, lapel pins are versatile accessories that can be used for personal or professional purposes. In this article, we will explore the different types of custom lapel pins and their uses.

Types of Custom Lapel Pins

1. Soft Enamel Pins

These are the most common type of lapel pins. They are made by filling the recessed areas of a metal mold with enamel paint. The enamel is then baked at a high temperature to harden and create a durable finish. Soft enamel pins have raised metal lines that create a textured look and feel.

2. Hard Enamel Pins

These pins are made in a similar way to soft enamel pins, but the enamel is heated to a higher temperature, resulting in a smoother and more polished finish. Hard enamel pins have a flat surface with no raised metal lines.

3. Die-Struck Pins

These pins are made by stamping a metal mold with a design, creating an indented or raised design without any color fill. Die-struck pins are often used for prestigious organizations or events, as they have a classic and elegant look.

4. Printed Pins

These pins are made by printing a design directly onto a metal surface using a digital printer. Printed pins can have complex designs with gradients and multiple colors, making them a popular choice for branding and advertising purposes.

5. 3D Molded Pins

These pins are made by creating a three-dimensional design, which is then molded in metal. 3D molded pins have a unique and eye-catching look and can be used to create intricate and detailed designs.

Uses of Custom Lapel Pins:

1. Personal Expression

Custom lapel pins can be used to showcase personal style or interests. They can be designed with favorite quotes, images, or symbols that represent a person’s hobbies, beliefs, or personality.

2. Branding and Advertising

Custom lapel pins are an effective marketing tool for businesses, organizations, and events. They can be used to promote a brand, product, or service, and can be distributed as giveaways or sold as merchandise.

3. Membership and Identification

Custom lapel pins can be used to identify members of an organization or group. They can also be used to recognize achievements or milestones, such as years of service or completion of a program.

4. Fundraising and Charity

Custom lapel pins can be used to raise funds for a cause or charity. They can be sold as merchandise or given as a token of appreciation to donors.

What Is the Difference Between Soft Enamel Pins and Hard Enamel Pins?

The difference between soft enamel pins and hard enamel pins lies in the process used to create them. Soft enamel pins are made by stamping a metal base with a design and then filling in the recessed areas with enamel paint. The enamel is then baked to harden it. This creates a slightly raised surface and a textured feel.

Hard enamel pins, on the other hand, are made by stamping a metal base with a design and then filling in the recessed areas with enamel paint. The enamel is then polished until it is flush with the metal base, creating a smooth, flat surface. This process creates a more durable and long-lasting pin, but it is also more expensive than soft enamel pins.


Custom lapel pins are a versatile and cost-effective way to promote brand identity, commemorate special events, and show appreciation to employees and customers. With a wide range of materials, styles, and designs available, businesses and organizations can choose the perfect lapel pin to suit their needs and convey their message effectively. Whether it’s a classic enamel pin, a stylish die-cast pin, or a unique 3D molded pin, there is a custom lapel pin for every occasion. By investing in high-quality custom lapel pins, companies, and individuals can create a lasting impression and enhance their reputation in the eyes of their target audience.

If you are looking to have custom lapel pins made, contact The PinGurus. Submit your free artwork and quote request today to receive free shipping, digital samples, and more!